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Technology Stocks : Apple Inc.

AAPL 257.78

-1.3%

2:26 PM EST

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To: JakeStraw who wrote (189984)	4/27/2016 10:34:38 AM
From: Bill from Wisconsin	7 Recommendations Read Replies (4) of 213182

Lowering prices would be the beginning of the end "making it up on volume" won't solve Apple's ills. It will add to them. The goal is to make money. Apple makes margin in the high 30's. Lowering prices will come straight out of that. Lowering prices will cheapen the brand in every sense of the word. It's not like Apple can't sell iPhones. they are selling well. They can't grow units forever. It was inevitible that they would at some point slow growth and show occasional declines in units. The cash pile is growing faster than the debt pile. AAPL is making money. they need a future business. They don't need to destroy their core business.

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