| | | Full disclosure of information that can affect share price is an SEC rule. The notion that ". . . Cook/Apple saw [nothing] worrisome, which is worse than them knowing and not telling investors," would result in significant class action lawsuits if Apple tried to hide something when they knew what was really going on.
In regard to upgrading, it seems to me that the next model iPhone would have to include:
1. A better display than the current model, probably an OLED display that is brighter and easier to use in sunlight.
2. A better performing modem that would reduce dropped calls to a minimum, probably a Qualcomm model.
3. A better camera for still and video that would at least perform as well as the camera on the LG-G5.
These features might motivate Apple users to upgrade. Otherwise they might either keep their existing iPhones or switch to some of the newer Android phones that do have these features.
In my own case, I recently bought the Samsung Galaxy S7 Edge, with AMOLED display and a camera at least as good as that on the iPhone 6s. The Edge also uses Qualcomm's Snapdragon 820 processor with integrated modem. The processor is at least as good as the A9, and the modem is much better than that on the 6s. I also liked the extra memory slot on the Edge, making it possible to add a 128 GB microSD card at a price less than the extra cost of the 128GB iPhones. Note that with the internal 32 GB on the Edge, the total available memory is greater than on any iPhone, but the price remains lower.
If the next iPhone model doesn't meet or exceed the performance of the Galaxy S7 Edge, then Apple sales will sag even more.
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