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Technology Stocks : Apple Inc.

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From: Moonray	5/6/2016 8:35:47 AM
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Apple Watch Still Preferred By Dudes; Fitbit Liked By Ladies PATRICK SEITZ - May 6, 2016 5:54 PM ET Forget “Men Are From Mars, Women Are From Venus.” The new division of the sexes shows men are for Apple Watch and women are for Fitbit. A study of online purchases in the first quarter showed a big gender disparity between the two wearable device types. Slice Intelligence reported Wednesday that about 60% of Apple Watch buyers in Q1 were men. But sales are less skewed than a year ago, when nearly 80% of Apple Watch buyers were men during its first month of availability. Meanwhile, women favor Fitbit activity trackers a lot more than men. In the first quarter, 62% of Fitbit buyers were women, up from 57% in Q1 2015. The most popular Fitbit device by purchases in the first quarter was the Charge HR, followed by the Alta. The most popular model Apple Watch is the entry-level Sport version, Slice Intelligence said. o~~~ O

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