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Politics : View from the Center and Left

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To: JohnM who wrote (301065)	5/31/2016 10:27:49 AM
From: JohnM	Read Replies (1) of 540702

Mike Allen's newsletter. ------------------------------ STATE OF THE ART - "On cutting-edge voter data, Trump critically behind Clinton," by AP's Tom Beaumont in Philly: "Trump spent more than $1 million in April on campaign paraphernalia like caps, T-shirts and signs ... [and] spent less than a third of that amount on data and related functions such as telemarketing. Obama's 2008 presidential campaign revolutionized the way technology could be used to identify and keep track of supporters ... In 2012, Obama's re-election campaign profiled potential voters by monitoring what online, mobile, reading and shopping choices they made. ... "Clinton's campaign has been collecting data since she announced her candidacy 11 months ago. Elan Kriegel, an analytics director for Obama in 2012, now heads Clinton's analytics team. And, Jeremy Bird, credited with using the data in 2012 for decision-making that preceded the president's re-election, is advising the Clinton campaign." bit.ly

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