Mike, Alex,
I wish I had more firm numbers on Q2 sales, but I'll tell you what is significant...
Shanghai Dynasty. Yes, the game is being released this week. This is not just a rehash of the old Shanghai game in which you try to remove all the tiles succesfully. This is the first time that I've ever heard of any game being a Mah-jongg simulator. Can I tell you how popular Mah-jongg is in the Asian (Chinese) and Jewish communities, especially among older people? Apparently, you will be able to play over the Internet with others...I don't know if it'll be as much fun as playing in person, which it is, once you get the hang of scoring, etc.
This is a whole new audience for ATVI. ATVI just needs to publicize the game and let people know that this is not just the old Shanghai game, but Mah-jongg as well, 'cause when I first heard of it, that's what I thought it was. Anyhow, among women, the old Shanghai is one of those highly addictive games.
OK Activision! Keep up the good work!
Tom C. |