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Technology Stocks : Dell Technologies Inc.
DELL 127.22+3.8%Nov 24 3:59 PM EST
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To: kemble s. matter who wrote (26554)12/30/1997 10:21:00 PM
From: pwrmstr  Read Replies (1) of 176387
 
I'd agree that Dell is clearly going after the consumer market. It is probably their single largest growth opportunity. It strikes me that Dell is copying a page from Intel's "Intel Inside" brand building program. Notice the lack of price-focus in their advertising. Dell is clearly attempting to differentiate itself on other dimensions in addition to price.
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