Thread,
From WSJ Interactive site.
TCG
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Low-Cost PCs Account for 40%
Of Holiday Season Computer Sales
December 31, 1997
The low-priced personal computer craze, which has turned the U.S. consumer-PC market on its ear, grew even stronger during the holidays.
Though retailers and analysts are still collecting data, early reports show new PCs priced at less than $1,000 accounted for more than 40% of consumer-PC sales in December, the busiest sales period of the year. Analyst David Goldstein of Channel Marketing Corp. in Dallas estimates their share reached nearly 60% in some stores.
The previous high point for PCs costing less than $1,000 was in August, a period popular for back-to-school purchases, when they accounted for 38.7% of units sold in electronics, office and computer stores, according to Computer Intelligence, a La Jolla, Calif.-based market research firm. Its preliminary estimate is that low-priced units accounted for 42% to 47% of PC sales in such stores this month, said analyst Aaron Goldberg.
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