SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Investing in Exponential Growth
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
From: Paul H. Christiansen7/20/2016 6:34:40 AM
   of 1084
 
Motorola’s Crazy Plan to Reinvent the Phone by Breaking It Into Pieces

THE MOST IMPORTANT prototype of Motorola’s new Moto Zsmartphone wasn’t a phone at all. It was just a wafer-thin slab of machined purple-pink aluminum. Codename: Ice. As Paul Fordham snatches Ice off his desk and holds it up in front of his face, he squints at it, like he still can’t believe they made something this thin. Fordham, Motorola’s lead mechanical architect and one of the four original engineers working on Motorola’s modular phone program, built Ice to show the rest of the company how truly cool this thing was going to be. He holds a battery case to the back of the “phone” and it jumps into place with a satisfying magnetic click.

The Z team always demo’d the Ice prototype the same way. They’d go into a meeting and put the device on the table. Oh, cool, everyone would say, that’s a nice-looking phone. Then Fordham or whoever else would pick up the phone and peel it in half. “We’d separate it like this,” Fordham says, now popping the two pieces apart with a magician’s flourish at his desk in Motorola’s Chicago offices. He’d then hand someone the front part, that slab of aluminum half as thick as an iPhone, and tell them the part they were holding was to be a fully functioning smartphone. “Their mouths would drop.” Then he’d tell them about all the other things Motorola was planning to build for the back of the phone, too.

wired.com

Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News