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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen	7/24/2016 2:58:38 PM
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Verizon Still an Ad Laggard to Google, Facebook After Yahoo Deal Verizon Communications Inc. is about to double the size of its toehold in digital advertising with the purchase of Yahoo! Inc. Even so, the wireless company will still be a distant No. 3 behind Google and Facebook Inc. in the $187 billion market. Verizon could announce an agreement to buy Yahoo’s internet business for about $5 billion in the next few days, according to people familiar with the situation. A deal would advance Chief Executive Officer Lowell McAdam’s plan to make Verizon a powerhouse in mobile media. While Verizon sits atop the mobile industry as the largest U.S. wireless carrier, sales and subscriber growth have started to plateau. To find new sources of growth, the New York-based company has expanded into new markets like connected cars, telemedicine and streaming video. The search included the $4.4 billion purchase of AOL last year. If it gains Yahoo, Verizon will have spent almost $10 billion for the right to chase ad leaders Google and Facebook. It has some advantages: a carrier’s view into your phone location, buying habits and interests like favorite sports teams to better target ads. But Verizon is still perilously outmatched. bloomberg.com

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