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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen7/24/2016 5:13:56 PM
   of 1084
 
Apple’s China Problem Is That Local Phones are Good -- and Cheap

For Beijing resident Nie Miao, spending 5,000 yuan ($749) on a new iPhone 6S from Apple Inc. “just isn’t an option.”

That’s because the lion’s share of his 7,000 yuan monthly pay goes toward the mortgage on the downtown apartment he bought last year. And he’s perfectly happy with the 2,000 yuan handset he got from Huawei Technologies Co.

The 29-year-old embodies the challenges in China for Apple, which has lost ground to local competitors. It’s been almost two years since the Cupertino, California-based company revamped the iPhone for the sixth generation. In the meantime, rivals like Huawei and Xiaomi Corp. have developed their own cheaper products with similar specifications, while the relative success of the iPhone 6 has made it harder for Apple to sustain its growth rates.

After forecasting a second consecutive quarterly sales tumble in April, Chief Executive Officer Tim Cook will reveal the extent of the decline when he reports earnings July 26. China generates about a quarter of Apple’s revenue, and deterioration there accounted for much of the sales drop.

bloomberg.com

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