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From: Paul H. Christiansen	7/25/2016 5:36:46 PM
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With Yahoo Bid, Verizon Gobbles Up the Past To Avoid an Obsolete Future TO OVERCOME ITS fear of the future as a big dumb pipe, Verizon continues to look to the past. Last year, it spent $4.4 billion for AOL and its surprisingly advanced ad tech. Today, it’s spending another $4.8 billion on Yahoo, a surprisingly popular content company. That’s a lot of money for companies that have devolved into punchlines over the last several years. But it’s also Verizon’s best shot at staying relevant. Today’s Yahoo acquisition isn’t any kind of pivot. It’s not even really a surprise; Verizon has reportedly been eyeing the crown jewel of ’90s Internet for months. It’s a continuation of an ongoing strategy to become more than just a shuttler of bits and bytes from one place to another. In a world of increasing (and increasingly warranted) regulation of Internet service providers, content and ad companies like AOL and Yahoo are more than nostalgia plays. They’re a way forward. wired.com

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