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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen7/28/2016 9:53:17 AM
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Will the Tables Ever Turn on Facebook?

Some investors believe that Facebook may see a drop in ad spending as the funding for tech startups pulls back. Startups are big customers of Facebook’s popular app-install ads. Those ads are especially big on Instagram, since they’re so effective. (It’s easier to “convert” a mobile user into downloading an app than it is to “convert” them to sign up for a newsletter or buy something on their phone.) Instagram is expected to bring in as much as $3 billion in revenue this year.

Meanwhile, some investors fear Facebook’s ability to keep its monopoly on social media. Andrew Left, a short seller at Citron Research, recently told Bloomberg he’s betting against Facebook because he believes investor expectations have outpaced the reality of Facebook’s growth in the next one to two years. What’s more, the popularity of Snapchat and, more recently, Pokemon Go show how “volatile and fragile” Facebook is to new trends.

fortune.com

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