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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen7/29/2016 10:33:25 AM
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How Apple Could Copy Samsung to Revive iPhone Sales

After years at the top of the smartphone heap, an uninspired new flagship phone disappointed fans. Sales and profits tumbled, along with the company’s stock price.

The story of Apple and its iPhone 6S? Sure. But it’s also the tale of the Samsung and the Galaxy S6 last year. Samsung has turned things around this year, and the Korean company’s revival offers some potential lessons for Apple.

Perhaps the biggest change from 2015 to 2016 at Samsung was paying more attention to which features actually drew customers to its phones. Last year, Samsung dropped some of its long-time signature features from the Galaxy line, including a removable memory card slot and waterproofing.

fortune.com
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