Media Alert - A&W and the MS Society of Canada Serve Up Root Beer Floats in Toronto to Beat MS
8 minutes ago
TORONTO, Aug. 23, 2016 /CNW/ - Did you know Canada has the highest rate of multiple sclerosis (MS) in the world? MS is one of the most common neurological diseases among young adults in the country, attacking the central nervous system, and affecting vision, hearing, memory, balance and mobility.
A&W Food Services of Canada Inc., a 100 per cent Canadian-owned company, is getting behind this issue in a significant way with its annual campaign, Burgers to Beat MS, a program to benefit and raise awareness for the one in 340 Canadians living with MS, and their loved ones who are affected by this disease. Now in its 8th year, the program has raised more than $8 millionto support people living with MS as well as MS research in Canada.
Paul Hollands, A&W Chairman and CEO, and Yves Savoie, MS Society of Canada President and CEO, will be kicking off the Burgers to Beat MS campaign with a special launch event at the A&W restaurant located at Mercer and John St. in downtown Toronto. This is A&W's newest location across Canada, which opened August 20, 2016. While at the restaurant, Hollands and Savoie will serve refreshing Root Beer Floats for a minimum donation of $1 to the MS Society of Canada. |
