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From: Paul H. Christiansen	9/12/2016 6:12:40 PM
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Competition to Reinvent the Car Is Getting Fiercer BMW used to be well ahead of its peers in the race to become Europe’s Tesla. But with sales of its first electric car weak and competition ramping up, BMW is considering an overhaul of its electric-vehicle strategy. That could be costly for investors. In March, the company proudly unveiled plans to launch the next all-electric car within its “i” series by 2021. Now German press reports say management is considering the more radical option of releasing electric versions of existing flagship models, including the Mini Cooper and 3 Series. Sales of BMW’s all-electric i3 model, which was released in 2013, have been disappointing, particularly compared with those of Tesla. Preorders of Tesla’s Model 3, which won’t be delivered until late next year, stood at 373,000 in May. BMW has sold about 50,000 i3s. Tesla isn’t the only challenge: BMW’s German rivals have also turned up their electric-vehicle rhetoric over the summer. wsj.com

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