Avid Reinvents the Newsroom with a Complete Story-Centric Workflow
finance.yahoo.com
“The consumerization of content creation and distribution is causing a radical shift in the news industry, putting pressure on newsrooms to extend their reach across a multitude of diverse outlets and devices to stay relevant,” said Avid Chairman, President and CEO, Louis Hernandez, Jr. “Additionally, fierce competition drives the need to create the best possible content, faster than other organizations. Our next-generation newsroom builds on the openness and integration of the Avid MediaCentral® Platform to solve these key issues — all with the efficiency, media access, remote collaboration, and multiplatform engagement that today’s competitive news environment demands.”
The new story-centric workflow enables teams to quickly find and access the media and information they need to tell multiple angles of a story and increase viewer interest. Content can be pushed across a variety of platforms as the story evolves, including on-air, online, and on mobile devices. Audiences can get up-to-the-minute information and contribute to live broadcasts through social media interaction. News teams can move away from traditional rundown-driven workflows and increase their ability to react to changing information. |
