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From: Paul H. Christiansen	9/20/2016 3:13:39 PM
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GE Goes Into High Gear to Attract Silicon Valley Tech Talent When General Electric Co. recruiters started asking superiors to sign off on generous pay packages to lure engineers to a new software division in 2012, the bosses balked: You’re not competing with Google and Amazon, they said. Four years later, GE’s thinking has changed: tech talent is what the conglomerate is after, at tech talent rates. The success or failure of GE’s foray into software—the most broadly advertised angle of Chief Executive Jeff Immelt’s effort to reorient one of the oldest industrial businesses—will depend on luring software minds away from Silicon Valley titans such as Apple Inc.and Cisco Systems Inc. Steve D’Aurora, a former leader of Apple’s Siri team, said he “harbored the same skepticism” when Harel Kodesh, the chief technology officer at GE Digital approached him last year. The 43-year-old Mr. D’Aurora said he was concerned that the company would be stodgy and bureaucratic, but that changed when he visited San Ramon. “I’m a little older…and I have kids, and it’s not like I have to work at Apple or Google,” he said. “It really came down to what Harel told me: We’re going to change the world.” wsj.com

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