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Technology Stocks : Digimarc (DMRC)

DMRC 9.020

-2.6%

Nov 5 3:59 PM EST

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From: JakeStraw	9/21/2016 8:26:27 AM
	of 266

GS1 Germany and Digimarc Announce Collaboration to Bring DWCode to the German Market finance.yahoo.com DWCode is a unique, imperceptible data carrier that is repeated across the entire graphics design of a package. Because it is essentially invisible to the human eye, the DWCode does not take up any space, allowing package design to preserve real estate and retain its visual aesthetics. Consumers can scan packages using their smartphones to obtain additional product information, both pre- and post-purchase. DWCodes also increase the speed of retail checkout, allowing retailers to lower costs through greater efficiency and consumers to enjoy faster checkout. "DWCode represents a transformational change for business, enhancing the customer experience in an increasingly technology-centric marketplace," said Jörg Pretzel, CEO, GS1 Germany. "Working with Digimarc reinforces our commitment to providing GS1 Germany customers with innovative solutions to improve their business and empower consumers to make more informed purchasing decisions. The DWCode is an exclusive GS1 protected trademark. Every GS1 Germany customer can use this new code for their improvements of efficiency."

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