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Technology Stocks : Digimarc (DMRC)
DMRC 9.020-2.6%Nov 5 3:59 PM EST

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From: JakeStraw10/5/2016 9:08:56 AM
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Digimarc Barcode Scanning Capability Now Incorporated Into Honeywell's Xenon™ 1902 Handheld Scanners
finance.yahoo.com

Digimarc Barcode is a unique, imperceptible data carrier that is repeated across the entire graphics design of a package, and contains the same Global Trade Item Number (GTIN) information found in traditional UPC barcodes. Because it is essentially invisible to the human eye, the Digimarc Barcode does not take up any space and retains visual aesthetics of the package. Current placement of a single UPC/EAN barcode symbol on a package typically means that cashiers must lift and rotate packages to scan them, slowing checkout times and increasing fatigue and risk of injury, especially in the case of large, heavy items.
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