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Non-Tech : CYBERTRADER

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To: Philip R Berber who wrote (82)	1/2/1998 11:16:00 PM
From: Bill Fischofer	Read Replies (2) of 3216

Glad to see this thread alive. The description makes Cybertrader sound great but it sounds like you're pitching it only to the high-end professional. While that certainly represents an important market it seems to me that there is a much larger potential market out there. It seems to me you are offering two separate services. The first is high-end execution services which I consider of secondary importance. The second is your realtime decision and trading support capabilities which I think have the potential to be hugely popular (the "killer app" part of the product, if you will). The reason I say this is that unless you are a "scalper" who trades dozens of tickets per day or are a semi-institutional player who needs to deal in size, execution (above a certain minumum quality) isn't going to be the key to your success. But gaining a wider view of the market to better see the opportunity stream that each day presents is something which should make a significant difference to one's trading performance even if one makes only a couple of trades each day. Does this line of thinking make sense?

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