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Technology Stocks : Verint Systems Inc.
VRNT 20.28+0.1%1:57 PM EDT

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From: JakeStraw11/16/2016 12:52:32 PM
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Verint Extends Voice of the Customer Suite to Digital Engagement
finance.yahoo.com

Verint® Systems Inc. (VRNT) today announced that it has extended its Customer Engagement Optimization™ portfolio through its acquisition of OpinionLab®, a leader in continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by world-leading brands to optimize web and mobile customer experiences and engagement.

Voice of the Customer (VoC) solutions are becoming a strategic imperative, helping organizations measure and enhance experiences, satisfaction and loyalty. As more customer engagements follow a “digital-first” approach for conducting research and performing transactions, as well as solving problems, companies need to measure their customers’ digital experiences and quickly act on those insights to enhance both the customer experience and business performance.
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