To any casual observer, it appears Mr. Trump is hellbent on accelerating this decline and putting The Times out of business. While it remains to be seen if Trump's constant bombardment of The Times will have any long-term repercussions, today the paper scored a small victory in its fight for survival.
The New York Times announced Thursday, in what appears to be a direct response to Mr. Trump, that in the seven-day period since Election Day, it had a net increase of 41,000 paid subscriptions to its news products, both print and digital, the largest one-week subscription increase since the first week of the digital pay model in 2011. In addition, through November 15, The Times has added over 100,000 net new digital subscriptions so far this quarter. Web traffic and engagement were also strong.
The Times is certainly in the fight of its life with Trump, however, investors and readers today can feel more confident that the paper can weather yet another U.S. President, no matter how unconventional he may be. |
