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Strategies & Market Trends : The New Economy and its Winners

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From: Bill Harmond	12/1/2016 1:35:40 AM
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comScore reported Cyber Monday desktop online sales of $2.67 billion -- to rank as top U.S. online spending day in history; Holiday weekend buying up 15 percent comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 28 days of the November-December 2016 holiday season. For the holiday season-to-date, $29.7 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. Cyber Monday reached $2.67 billion in desktop online spending, up 17 percent versus year ago, representing the heaviest online spending day in history and only the second day ever (the other being Cyber Monday 2015) to surpass $2 billion in desktop sales. The weekend after Thanksgiving also proved to be strong, as it marked the second straight year in which both Saturday and Sunday individually had billion-dollar online shopping days, combining for nearly $2.5 billion for a year-over-year increase of 15 percent. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $8.41 billion, up 17 percent versus last year.

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