Digimarc (DMRC) Message Board

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Technology Stocks : Digimarc (DMRC)

DMRC 9.020

-2.6%

Nov 5 3:59 PM EST

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From: JakeStraw	12/7/2016 10:41:53 AM
	of 266

Amazon Go Makes Me Want To Checkout Digimarc Dec. 7, 2016 seekingalpha.com I'm certainly not trying to imply Amazon is going to be implementing DRMC's barcode technology. In fact, I'd be surprised if AMZN did. However, the fact Amazon is going to be disrupting the shopping experience has me assuming other retailers are going to follow suit. I highly doubt if Amazon gains traction & PR around its checkout-less stores, Wal-Mart and other retailers are going to sit around and do nothing. This could potentially be the tipping point DMRC investors have been waiting for in the checkout space for several years now. As you research the idea of the Digimarc barcode you will realize that the barcode would be beneficial to retailers, however very few retailers have adopted the technology. Thanks to Amazon, retailers around the country might have to address the concept of faster checkout in the fear of losing (even more) business to Amazon.

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