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Gold/Mining/Energy : Direct Focus Inc. (DFXI)
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To: Mark Hill who wrote (161)1/4/1998 12:14:00 PM
From: Clement  Read Replies (1) of 768
 
Hi Mark,

> He's [Rice] going on another broker trip in January.

That I think will be more effective than blitzing newspapers.

> Has a couple of new products in R&D with market test scheduled for
> Apr. or May.

Do you have any idea what type of products? When I talked to him, he said that if they had a choice they wouldn't choose something related to fitness.

> I have owned one of their machines since Jan '88,yes 10 years. I can
> attest to the functionality and durability of the unit. Of course
> they have made a lot of little changes over the years which IMO
> makes the new ones that much better.

I've often wondered how long people use them those machines and what the stats are for usage after a certain period of time -- before they become fancy clothes hangers :-).

Do you happen to know whether Bowflex sells any of their equipment to health clubs and if so -- how much (% or $)?

Incidentally, if you haven't read it in the Globe and Mail (B19, January 3, 1998), Bowflex was rated as a "Star" in their "Stars and Dogs" column -- nothing new but...:

"We think fitness clubs came up with the idea of making New Year's resolutions. Makes sense doesn't it? And shares of this fitness equipment maker hit a 52-week high New Year's Eve. Coincidence? Chances are someone at this company is hoping you made lots of fitness-oriented resolutions this year."

Cheers to that,

Clement
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