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Non-Tech : Any info about Iomega (IOM)?
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To: Christopher Charles Milas who wrote (7825)9/27/1996 11:25:00 AM
From: Trakker   of 58324
 
Christopher,

In the short term I completely agree with your statement:

>>In addition, the "good news" about the Zip across America really isn't going to do anything to IOMG prices.<<

But, if you are IOMG long you can see how building brand awareness with educators/students, and penetrating a ripe education market can't hurt. It is very difficult from a brand building standpoint to penetrate the K-12 market without blowing a wad on national brand building campaigns that would sap a huge amount out of IOMG's marketing communications budget. To use a PR ploy like this is very cost effective, creates goodwill with numerous targets, puts IOMG on the radar screen with PC OEMs and other market OEMs, and the co-partnering with big name players (Kodak and Newsweek) only lends more credibility to Iomega Corporation as a whole. So short term your spot on, but long term you have to look at the cumulative effect that builds towards the standard.

take care
trakker
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