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From: Paul H. Christiansen	12/14/2016 6:13:24 AM
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AMD Says Zen, Chip That Must Win, Ready to Compete With Intel Advanced Micro Devices Inc., struggling to hold on to shrinking market share in personal computer processors, said a new product debuting early next year will make it competitive in high-end machines used by gamers. The company showed off a test version of a processor based on its Zen design running side by side on the same tasks against a computer powered by an Intel Core i7 9600k. The new Advanced Micro Devices processor, which wasn’t running at its full capacity, uses less electricity and won the test, according to the company’s presentation. Offering a design that can compete with Intel’s products in performance and power usage is key to Chief Executive Officer Lisa Su’s attempts to turn around Advanced Micro Devices. Zen’s predecessors haven’t lived up to their billing to run faster while using less power and have been unable to halt market share losses to Intel, the world’s largest chipmaker. bloomberg.com

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