WGBH Continues to Invest in Avid To Maximize the Value of Its Media Assets
finance.yahoo.com
“Our goal was to tie everything into one ecosystem—whether it’s production, post, broadcast, metadata or cloud,” said Tim Mangini, senior director of production technology at WGBH. “Our local news team creates a program every day, and that program has to go out. We anticipated that the biggest challenge would be transitioning several systems at once with no downtime, but because the Avid workflow is so tightly integrated, it just worked. It’s a testament to our team and the folks at Avid who worked closely together on the implementation that we had 100 percent uptime.”
The new workflow comprises Avid MediaCentral | UX, the cloud-based front end to MediaCentral, Avid iNEWS® for newsroom management, Avid shared storage, Avid Media Composer® for nonlinear editing, and Avid AirSpeeds for ingest and playout. The cloud deployment flexibility of MediaCentral | UX gives everyone—from executive producers and news directors to new people coming into WGBH—an easy, seamless, browser-based means to access footage without everyone needing access to editing stations. |
