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Technology Stocks : Investing in Exponential Growth
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From: Paul H. Christiansen1/3/2017 3:14:49 PM
   of 1084
 
Virtual Reality Excitement Index = 10.2



While we are big believers in virtual reality, along with many in the tech space, public perception of it is still a question mark. VR is far from mainstream with only a few million users globally today. We developed our VR Excitement Index to measure and track the average consumer’s interest in virtual reality. We asked over 500 US consumers about topics ranging from their interest level in various VR use cases to what’s held them back from trying VR. Then we distilled the data down to an index value that we will publish regularly. An index value of 100 suggests widespread usage of and peak excitement for VR; an index value of 0 suggests no public interest in VR.

So, what does a VR Excitement Index value of 10.2 mean? We think it quantifies consensus thinking that “VR is in its early stages”. We’re probably at the bottom of the first or top of the second inning. There’s a lot of game left to be played.

To that point only 1 in 10 US consumers have tried VR with a limited few trying more than one type of headset. Samsung’s Gear VR platform is the most widely used platform, which we view as surprising given that there are significantly more Google Cardboard units in the wild. The reason for the gap may be that Samsung, along with many US retailers and carriers, have made efforts over the past year to promote the VR as a must have gadget for Galaxy smartphone owners. By comparison, Google Cardboard is not as well-known as a consumer brand and, given most Google Cardboards are made out of cardboard instead of plastic, they might end up being recycled.

http://loupventures.com/vr-excitement-index-10-2/

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