In 2017 the Tech Industry Will Return to Growth for the First Time Since 2010, According to a New Forecast from The NPD Group
Global information company, The NPD Group, today shared insights from a new, 24-month technology industry forecast, predicting a return to growth for the U.S. market in 2017 for the first time since 2010. Covering over 100 technology categories, NPD is forecasting* a nearly two percent increase in technology industry sales in 2017 versus 2016.
“This is our first-ever 24-month tech industry forecast and what better time to share insights than the kick-off of the 2017 Consumer Electronics Show,” said Ian Hamilton, President, Technology Sector, The NPD Group. “Our forecast, which combines point-of-sale data, consumer information, and industry expertise, suggests that 2017 will be a year of growth for the tech industry. We’re excited to offer our insights to companies across the industry to help them maximize their potential.”
NPD expects three key drivers—innovation, meaningful product refreshes, and aggressive pricing—to add the most dollars in sales in the forecast period.
“We expect to see growth overall in large volume mainstream categories such as TVs and PCs driven by demand for premium products,” added Stephen Baker, vice president, industry analyst at NPD. “That said, we have seen and expect to continue to see, categories based on exciting, innovative technology, such as drones, home automation products and virtual reality, accounting for a growing percentage of industry sales.”
npd.com |
