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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen	1/11/2017 11:38:35 AM
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How Google and Facebook Have Taken Over the Digital Ad Industry\ The good news is that the digital-advertising industry is growing strongly, with revenues up sharply in 2016. The bad news? Virtually all of that growth is going to exactly two companies: Google and Facebook. The latest figures from the Interactive Advertising Bureau show that the third quarter last year was the biggest ever, with a total of $17.6 billion spent on digital ads. That's a 20% increase from the same period a year earlier, thanks to growth in mobile and video. This growth "reflects marketers' trust in the internet’s power to connect with today’s audiences," the IAB said. If you look beneath the surface, however, it also reflects the fact that a majority of those audiences are controlled by Google (GOOG, -0.21%) and Facebook (FB, +0.37%)—and if anything, their control is accelerating. fortune.com

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