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Technology Stocks : BAY Ntwks (under House)
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To: Mang Cheng who wrote (3366)1/6/1998 8:51:00 AM
From: rupert1  Read Replies (1) of 6980
 
Lerxst: WSJ (European Edition) carried the ads today. If you are interested these are my comments: it is good to see the campaign (and the little piece in the WSJ about it): the sheer size of the ad is impressive (three full pages including the centrepage spread): the content of the text is good but not brilliant - its strength is its focus on the Accelera and the fact that it can help any information system, whatever the brand of the server as well as its linking to a phone and web site: its weakeness is it is wordy, takes a while to get to the point.

My main problem with the ad is the concept of the graphs and the execution of the graphics. The first full page asks whether your information system is like this - and one is supposed to deduct that what is referred to is the stationery drops of water which are sitting on an inderterminate object which could be almost any animal, vegetable or mineral. The centrepage does not refer back to that question or answer it or provide any obvious link to it. It shows a huge, slightly out of focus and certainly out of scale wave topping off. I suppose the contrast is between disconnected droplets of information as opposed to a roaring dynamic sea of it. The text has a curious 1950's look about it. Not very impressive.

However, I am not the target audience, which seems to be senior managers of large corporations already having information systems which are growing obselete.

Good, could do better.

Vepoc
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