Remember What Steve Said? Remember when, in 2010, Steve Jobs declared that a 7-inch iPad would be a bad idea? Then two years later, Apple launched the iPad mini with a 7.9-inch display. As a refresher, here’s the backstory about the negative feelings by Mr. Jobs and the mini launch and how Apple’s Eddy Cue talked changed Mr. Jobs mind. My feeling at the time was that Apple’s competitors saw an opening. A smaller, less expensive tablet would be a great way to steal market share from Apple’s larger, much more expensive iPad. It worked. For awhile.