Netflix (NFLX) and the Streaming Wars Message Board

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Technology Stocks : Netflix (NFLX) and the Streaming Wars

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Nov 12 3:59 PM EST

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From: Sr K	4/1/2017 1:53:29 PM
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Netflix is replacing five-star ratings with thumbs up or down Posted Mar 16, 2017 Netflix announced today that it would ditch its standard five-star rating scheme in favor of a much more simple thumbs up or down option. The streaming service said it had been testing thumbs up and down ratings “with hundreds of thousands of members” in 2016 – and it led to 200% more ratings being given. This makes sense – giving a five-star rating takes some thought, especially for something like a movie or TV show. A binary “yes or no” option is much easier for viewers to commit to, especially in a world where we’ve been trained to nonchalantly throw likes around on Instagram and Facebook. So this change should mean that Netflix viewers will rate more shows more often – resulting in more data for Netflix. Netflix also announced that some of this data will be used for a new percent-match feature – designed to indicate how good of a match a show or movie is for you. So if Netflix thinks you’ll really like a show you could see a 95% or even 100% match. It’s almost like a Rotten Tomatoes rating customized for your liking. The company also shared some interesting stats surrounding ratings – at one point more than 50% of all members had rated more than 50 different titles on Netflix, including over 10 billion total 5-star ratings. The changes will roll out within the next month or so for users globally. techcrunch.com

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