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From: Paul H. Christiansen	4/19/2017 9:37:27 AM
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Retailers look past apps to the next frontier of digital shopping: Chatbots Artificial intelligence is being touted as a tool for addressing some of humanity’s most pressing problems, including climate change and cancer. But starting this week, you can put it to work for something a little more prosaic: ordering a hoagie. On Tuesday, Mastercard announced it has partnered with Subway and two other major merchants to launch “chatbots,” which are robots that simulate human conversation. The Subway iteration allows you to order a custom sandwich for pickup, something of a digital version of walking down the chain’s sandwich assembly line. There’s another from Cheesecake Factory that allows shoppers to purchase and send out gift cards, and a third from online grocer FreshDirect in which customers can place orders for groceries and meal kits. The bots will be found within Facebook’s popular Messenger app, and will be powered by Masterpass, the credit card giant’s digital wallet. washingtonpost.com

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