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Technology Stocks : Apple Inc.

AAPL 278.85

+0.5%

Nov 28 9:30 AM EST

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To: Tom Hua who wrote (7396)	1/6/1998 11:20:00 PM
From: Eric Yang	Read Replies (3) of 213173

The second quarter is typically the slowest quarter for Apple. In fact Apple's senior vice president did remark so today. So a loss this Q is much expected. I don't think so Tom. Before the "announcement" today most sources felt that Apple has a much better chance of being in the black in Q2 98 than in Q1. If you look at the consensus estimates, it averaged at -0.03 as compared to -0.07 for Q1 so the analysts were expecting a sequencial improvement. The primary reason for the profit this quarter was higher margin and reduced operating cost (according to Jobs) It was not due to spectacular sales. Thus I don't believe the revenue for next quarter would go down. Computers are not like Godiva chocolates. You don't have to buy it before Dec 24th. I'm sure there are still a lot of people out there who wanted to buy a new Mac but for one reason or another hasn't got around to it. Personally I know of two friends who are in that position. Today's news gave Apple's image a wonderful boost. It probably did as much good in one day as the entire Think Different campaign. It's got to be a lot easier for people to sell Macs when they can point to Apple and see a profitable company. I think we've got at least another 15-20% on the up side during the next week. As someone who's been more optimistic than most on this thread about profitability this quarter I actually missed out on about $2 in today's $3 move. Jobs really caught me by surprise by annoucing earnings so early. No matter. I'm back in and anxiously awaits the wild ride tomorrow with my SI friends. Jobs is the man. Eric

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