| | | Forget Microsoft and Google, Apple's next tech arch-enemy is Amazon
It seems that Apple always has a tech arch-enemy that it's up against. First, it was Microsoft and the Windows platform, and then it was Google and the Android platform. Now the Cupertino giant is under pressure (and possibly forced onto the back foot) from an entirely different company - Amazon.
Amazon's been busily building a hardware and software ecosystem for years, starting with the Kindle e-reader, and expanding that out into other devices such as the Fire and Echo. Not everything Amazon has released has been a success - remember the Fire Phone? - but the company has been slowly, persistently, and above all, carefully adding devices to its ecosystem for several years.
And many of the devices that Amazon has been adding to its ecosystem have been in the medium to budget segments. It's e-readers start at $60, it has a tablet for $50, same as the Echo Dot, and a FireTV stick is only $40.
For little more than the price of a pair of Apple AirPods, you can kit yourself out with four powerful gadgets that are capable of integrating with a whole raft of entertainment and home automation devices.
zdnet.com
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