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Wednesday January 7, 8:38 am Eastern Time
Company Press Release
LG Electronics Selects C-Cube DVD Technology For
New Line of DVD Players
Korean Consumer Electronics Giant Using ZiVA For Worldwide DVD
Opportunity
LAS VEGAS--(BUSINESS WIRE)--Jan. 7, 1998--C-Cube Microsystems Inc.
(NASDAQ:CUBE - news), the market leader in digital video technology, today announced that
LG Electronics, Korea's consumer electronics powerhouse, has selected C-Cube's ZiVA DVD
decoder for its new line of DVD players that were unveiled this week at CES.
By using C-Cube's high-performance DVD technology, LG Electronics is upholding its
commitment to delivering the quality consumer products that has allowed them to become a
well-respected worldwide consumer brand.
''Success in consumer electronics requires strong brand awareness and aggressive distribution,''
said Karl H. Min, General Manager of DVD Overseas Marketing for LG Electronics.
''By leveraging our worldwide brand recognition and distribution channels, we can penetrate the
vast consumer market opportunity for DVD. We are committed to providing consumers with the
utmost in customer satisfaction and have selected C-Cube's technology to ensure that our DVD
consumer players help us meet our quality commitment as we attack this global market.''
''As an international leader in consumer electronics, LG understands how to address worldwide
market opportunities,'' said Alex Daly, senior vice president for C-Cube Microsystems.
''While market needs vary from country to country, product performance continues to be a
strong factor in the consumer's buying decision, regardless of geography. We are excited to be
working with a company that recognizes the importance of both system quality and aggressive
market penetration.''
About C-Cube's ZiVA DVD Decoder
ZiVA DVD decoders are designed to fuel the development of value-add DVD playback
solutions for the consumer electronics and PC markets. By integrating MPEG-2 video decoding,
Dolby Digital decoding, MPEG audio decoding, CSS authentication and descrambling,
sub-picture decoding, on-screen display, linear PCM audio decoding, demultiplexing and
audio/video synchronization into a single chip, the ZiVA family offers the fastest time to market at
the lowest overall system cost for makers of consumer and portable DVD players, PC add-in
cards and OEM PC configurations.
ZiVA's flexibility stems from the programmable microcode architecture and its high-level
advanced API which provides the critical tools necessary to deliver the ideal solution for DVD
players, PCs and portables.
About C-Cube Microsystems
C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly
integrated digital video silicon solutions that address the consumer electronics, communications
and convergence markets.
C-Cube is headquartered in Milpitas, Calif. with offices in North America, Europe, and Asia. Its
stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be
reached at 408/490-8000 or on the World Wide Web at c-cube.com .
Note to Editors: The C-Cube logo is a registered trademark of C-Cube Microsystems Inc.
C-Cube is a trademark of C-Cube Microsystems Inc. |
