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Technology Stocks : Investing in Exponential Growth
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From: Paul H. Christiansen5/30/2017 10:55:03 AM
   of 1084
 
Apple Is Working on a Dedicated Chip to Power AI on Devices



Apple Inc. got an early start in artificial intelligence software with the 2011 introduction of Siri, a tool that lets users operate their smartphones with voice commands.

Now the electronics giant is bringing artificial intelligence to chips.

Apple is working on a processor devoted specifically to AI-related tasks, according to a person familiar with the matter. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence -- such as facial recognition and speech recognition, said the person, who requested anonymity discussing a product that hasn’t been made public. Apple declined to comment.

Engineers at Apple are racing to catch their peers at Amazon.com Inc. and Alphabet Inc. in the booming field of artificial intelligence. While Siri gave Apple an early advantage in voice-recognition, competitors have since been more aggressive in deploying AI across their product lines, including Amazon’s Echo and Google’s Home digital assistants. An AI-enabled processor would help Cupertino, California-based Apple integrate more advanced capabilities into devices, particularly cars that drive themselves and gadgets that run augmented reality, the technology that superimposes graphics and other information onto a person’s view of the world.

bloomberg.com

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