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From: Paul H. Christiansen	5/30/2017 1:07:56 PM
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ARM Announces New Chip Design Aimed at Cracking Intel Stronghold ARM Holdings Plc, the division of SoftBank Group Corp. whose technology is the most widely used in the chip industry, announced a new design that targets the personal computer and server markets dominated by Intel Corp. The new ARM Cortex-A75, whose predecessor is at the heart many of the world’s smartphones, will increase performance by 50 percent, the Cambridge, U.K.-based company said. That step up will be crucial to find a place for it in machines that aren’t constrained by battery life and need the ability to move around huge chunks of data quickly. “Cortex-A75 has the broadest market implications of any premium processor we’ve ever brought to market,” said Rene Haas, president of ARM’s IP Products Group. ARM’s customers, who use its designs or create their own chips using a more basic level of the company’s technology, have so far failed to make a dent in Intel’s lead in the PC and lucrative server markets. While 50 billion ARM-based chips were shipped in the last four years, the majority sell for tens of dollars or much less. Some of Intel’s Xeon processors cost thousands. bloomberg.com

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