Bill Fischofer:
Thank you for your comment. It is our intention to, as we move forward, offer our product to a wider audience. In making the decision to limit our market as we enter the realm of remote trading, the key consideration was customer support.
As a company, we spent a great deal of time and effort researching our competition and studying their successes, as well as their pitfalls. The biggest "oversight" that we were able to conclude from our research was that of customer support, reliability and dependability (which in our minds = service). To be more specific, we realize that we cannot properly service 500 customers on day one. Our goal is to provide fast, individualized attention to all of our customers, which means that we will need to start slowly, and ramp up as we move forward. This is the only way that we will do business. If at first it means turning people away for the time being, then that is what we will do to ensure premium service.
I hope that you are understanding of our concern for our new customers, and ask that you be patient. We are moving along at a steady clip, and will be broadening our horizons as soon as we can responsibly handle the added volume.
In the meantime, best of luck with your trading.
Philip Berber |
