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Technology Stocks : Investing in Exponential Growth
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From: Paul H. Christiansen6/9/2017 4:01:19 AM
   of 1084
 
Apple’s HomePod Strategy: Music Today, Much More Tomorrow



The company is positioning its new smart speaker as a music device. But the powerful tech inside gives it the headroom to become a full-blown computing platform.

Apple’s announcement of the HomePod during its WWDC keynote on Monday followed a familiar pattern. That included the onstage acknowledgement that other companies have been producing lots of products that fall short in some way. This time–unlike with the introduction of Apple TV and the iPhone, when Apple swiped at perceived design flaws of the competition–the company offered a simple contrast. Marketing chief Phil Schiller simply alluded to Sonos by saying that there are Wi-Fi speakers that aren’t smart. And then he referenced Amazon’s Echo by saying that there are smart speakers that aren’t Wi-Fi (multiroom) speakers.

HomePod, it turns out, is both. But not in equal parts. With its emphasis on audio quality, networking capabilities, and spatial awareness, the HomePod is clearly more of a competitor to Sonos than to the Echo. Apple may have used the renewed attention around home audio generated by the Echo as an opportunity to introduce its own product in the category, particularly as it happened to have a voice agent (Siri) and streaming music service (Apple Music) at the ready.

fastcompany.com

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