How The Future Of Voice Search Affects Marketers Today
June 28, 2017 By Loup Ventures
Written by guest author Lindsay Boyajian at Conductor
Since Amazon announced its acquisition of Whole Foods, the running joke across social media has been, “Jeff Bezos said to Alexa, ‘Buy me something on Whole Foods,’ and Alexa bought Whole Foods.”
This quip highlights the shortcomings that plague voice search. Today, voice recognition technology is very much flawed and often falls short in delivering on the user’s intent.
Despite its weaknesses, voice search is promising to be the user input of tomorrow. The major tech companies are investing heavily in the technology— Apple has Siri, Amazon has Alexa, Google has Google Assistant, and Microsoft has Cortana. Even with the technology in its nascency, Google reports 20 percent of queries on its mobile app and Android devices are voice searches.
And thanks to artificial intelligence and machine learning, voice search is improving quickly. It improves with every user interaction, becoming more apt at understanding user intent. With the technology advancing, more users will adopt voice search, fueling the growth cycle.
The work that is going into voice recognition technology today will power the next evolution in computing— augmented reality.
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