Intel Corporation (INTC) Message Board

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Technology Stocks : Intel Corporation (INTC)

INTC 34.10

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10:32 AM EST

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To: Road Walker who wrote (44305)	1/7/1998 7:06:00 PM
From: Harry Landsiedel	Read Replies (1) of 186894

John Fowler. Re: "BTW, I love that definition of Brand." Thankyou. Re: A better analogy would be the auto engine. Not sure about that. I see your point. The reason I picked gasoline was that cars and gas are clearly two different brands. I saw the chip as the "fuel" of the PC. Without it you can't go.:) Also gas marketing has tried to add value to a commodity by saying "you will get better performance for your car if you use our fuel." Finally, to repeat myself, Std Oil won the gas wars with cap. investment. They simply out invested their rivals. I wonder if the most successful boxmakers of the future won't add a stronger service element, just like the gas stations did in the past. HL

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