Autonomous cars will create a trillion dollar passenger economy
Drivers are becoming riders. As ride services and autonomous vehicles become the norm, the new “Passenger Economy” will thrive as we strive to fill the reclaimed time once spent behind the wheel. Intel predicts that the value of goods and services for this economy will be close to $7 trillion by 2050, more than double the predicted value of the “Sharing Economy”.
Cars will be transformed from single-serving modes of transport, into hyper-customizable, seamless extensions of living space. As a result, we’ll be spending all our time and money on non-driving services and experiences created by the likes of global tech companies such as Google, Facebook and Amazon. This will revolutionize the role that cars and travel play in our lives.
No longer will we simply travel from A to B. Instead, the journey will also assume a new role as the destination, becoming an integral part of our lives. For brands looking to reach audiences through experience and capture revenue from this new passenger economy, there are three principle opportunity areas:
The car experience as connector As our attention will no longer be tied to the road directly in front of us, we will broaden our horizons beyond the physical space of the metal jackets that we currently know as our cars. This outward focus presents a huge opportunity for companies to ensure our in-car and out-of-car experiences are seamlessly integrated. In the first instance, it feels right to think that this role will be assumed by mainstream telecommunications and technology companies such as Apple, Google and Microsoft.
In fact, there is already headway being made — Google’s Android Auto currently extends your Android device ecosystem into your car, forming the basis for connected in-car entertainment and information. Apple have also had a go, with the launch of their CarPlay system. Meanwhile, Renault-Nissan and Microsoft are partnering to develop next-generation technologies powered by Microsoft Azure, which amongst other things, will help users to connect with each other – through automatically synced arrival time sharing – and to remotely transfer vehicle control to friends or relatives needing to borrow the car.
https://thenextweb.com/contributors/2017/07/22/autonomous-cars-will-create-trillion-dollar-passenger-economy/#.tnw_5HKNUCwO
|
