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Technology Stocks : Investing in Exponential Growth
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From: Paul H. Christiansen7/26/2017 3:21:58 PM
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INSIDE ANDY RUBIN'S QUEST TO CREATE AN OS FOR EVERYTHING
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Until May 2017, Rubin was tight-lipped about his new project. It showed up on employees’ LinkedIn pages as “Andy Rubin’s stealth hardware startup,” and the company filed for trademarks and patents under the name Henry’s Products LLC, after an employee’s dog. The actual name of Rubin’s new company is Essential. Its goal is both strikingly simple and absurdly preposterous: to finally bring the smart home vision to life and to build the next great American electronics company in the process.

The team is working on a smartphone to compete with the iPhone and a living-room gadget that can control your entire home. Both hook into Ambient OS, Essential’s operating system powered by artificial intelligence. Ambient OS is there to scan your data, learn your routines at home and on the go, and predict your needs, then get your dozens of be-chipped gadgets cranking together to control your environment in a way that feels natural, normal, and human.

He’s convinced that the dawning era of smart home technology presents a massive opportunity: Hundreds of billions of dollars are up for grabs over the next decade. Eventually, some believe the Internet of Things industry will make the smartphone industry look tiny by comparison. And what better way to claim a seat at the table than by starting with a high-end smartphone, the device that will control some nontrivial number of the Things plugging into the Internet?

wired.com

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