Amazon "drugging" customer to keep buying.
A brilliant coup to hook customers up to your site.
Customer would not go to brick and mortar shop for an item and hit for the Prime Card
Amazon issues a card you pay a $99 fee and enjoy access to music,
Prime Music is a Spotify/ Google Play Music competitor that offer a library of millions of songs to Amazon Prime members at no added cost.
games and videos
Amazon Prime membership in Germany, the United Kingdom, India and the United States also provides Amazon Video, [6] the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.
and on top of that the card holder gets free shipping.
Amazon provides the access and gains customers loyalty.
Amazon dominates e-commerce in the U.S. with its $99-a-year Amazon Prime subscription, which includes delivery discounts, music and video streaming and is intended to keep shoppers engaged with the website. The company had 85 million Prime subscribers in the U.S. as of June 30, an increase of 35 percent from a year earlier, according to Consumer Intelligence Research Partners. Amazon’s subscription services revenue, which is mostly from Prime memberships, increased 51 percent to $2.17 billion in the second quarter -- faster than 49 percent in the previous quarter. The company doesn’t disclose the number of Prime subscribers.
Revenue from Amazon Web Services, its profitable cloud-computing division, increased 42 percent to $4.1 billion. The unit’s sales increased 43 percent in the previous quarter. |
