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Technology Stocks : Investing in Exponential Growth

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From: Paul H. Christiansen	8/1/2017 4:54:26 PM
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Tesla’s Model 3 and Apple’s iPhone have a few things in common The question of whether, and to what extent, cars are like phones has been gently bubbling along over the past few years as we’ve watched the nexus of innovation shifting from the technology we carry in our pocket to that which carries us along the roads. It’s obvious now that cars will experience transformative change like phones did before them, but how many parallels between the two are really there? If you want to see a company doing its utmost to reduce the complexities of a car down to a familiar phone-like interface, you need look no further than Tesla and its new Model 3. This is the most affordable electric car in Tesla’s stable and it has the most aggressively stripped-down interior — from any manufacturer. There’s a 15-inch touchscreen in the middle of the dash and a couple of buttons on the steering wheel and that’s it. Given how Apple’s iPhone was the phone that made this “one touchscreen to rule them all” interface paradigm familiar in the first place, I thought it’d be fitting to look at the similarities between the iPhone and this new Model 3, as a proxy for answering how similar cars and phones have become. Tesla’s Model 3 is as clean a departure from buttons as the original iPhone was. One touchscreen, all your information and interactions on it. You’ll be adjusting everything, right down to the wing mirrors, via that display, though Tesla retains a couple of basic physical controls on the steering wheel just as Apple did with the iPhone’s home button. In essence, the Model 3 turns the car’s entire human interface into software. It’s alien to us as a car interior, just as it was once alien as a phone interface — how do you speed-dial anyone without buttons — but Tesla is betting that we’ll adapt to it over time just as we did with phones. theverge.com

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