Dell Reduces Prices by Up to 15 Percent On Selected Models of
Corporate PCs; Dell Passes on Cost Reductions from Asian
Market Turmoil To Customers
09:31 a.m. Jan 08, 1998 Eastern
ROUND ROCK, Texas--(BUSINESS WIRE)--Jan. 8, 1998--Dell Computer
Corporation (Nasdaq:DELL), the world's leading direct computer systems
company, cut prices today in the United States by up to 15 percent on selected
models of Dell(R) OptiPlex(R) PCs, passing on reduced component costs which the
company believes are attributable at least in part to weakness in the Asian
economy.
Dell also reduced prices by $200 on selected units of its WorkStation 400 that
include a single 300 MHz Intel(R) Pentium(R) II processor.
Since Dell, the No. 2 supplier of desktop PCs to U.S. businesses(a), builds each PC
to order and has little inventory, the company can quickly pass on lower costs to
customers. With the vast majority of its customer base outside Asia and most of its
components coming from Asia, most Dell customers are positioned to gain from the
softening Asian market.
Price reductions today apply to OptiPlex PCs with Intel Pentium processors with
MMX(tm) technology and Pentium II processors.
Dell OptiPlex PCs are designed to provide superior reliability, stability and
connectivity for use in networked business and institutional environments. OptiPlex
PCs also offer advanced manageability features designed to help customers reduce
their total cost of ownership (TCO).
A sample configuration and price includes: OptiPlex
GXaL with 300MHz Pentium II processor, 32MB SDRAM, 2.1GB
Ultra DMA/33 hard drive, 12/24X variable-speed CD-ROM,
integrated 3Com(R) 10/100 Ethernet networking, video
adapter with 8MB video RAM and 800LS (13.7-inch v.i.s.)
monitor has been reduced 15 percent to $2,338 from $2,746.
Dell system prices include monitors unlike many competitive
offerings. Other price reductions range from 2 percent to
15 percent.
Dell said it believes its low prices were a factor in recent sales to major
corporations including Pillsbury, SBC and Wal-Mart.
More information on Dell's OptiPlex products and pricing can be found at
www.dell.com/products/optiplex/index.htm . Information on Dell's WorkStation 400
product and pricing can be found at www.dell.com/products/workstat/index.htm .
Ranked in the top 200 of Fortune 500(R) companies, Dell Computer Corporation is
the world's leading direct computer systems company, based on revenues of $11
billion for the past four quarters. Dell designs and customizes products and services
to end-user requirements, and offers an extensive selection of peripherals and
software through the DellWare(R) program. Information on Dell and its products
can be obtained through its toll-free number 1-800-388-8542 or by accessing the
Dell World Wide Web server at www.dell.com.
Dell and OptiPlex are registered trademarks and DellWare is a registered service
mark of Dell Computer Corporation. Intel and Pentium are registered trademarks
and MMX is a trademark of Intel Corporation. 3Com is a registered trademark of
3Com Corporation. Fortune 500 is a registered trademark of Time Inc. Dell
disclaims any proprietary interest in the marks and names of others. Prices,
products and specifications available in U.S. only and subject to change without
notice. Shipping and handling and applicable sales taxes not included in prices.
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