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Non-Tech : Just For Feet (FEET)

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To: Don Dorsey who wrote (475)	1/8/1998 1:01:00 PM
From: Don Dorsey	Read Replies (1) of 750

The entertaining superstor concept , which FEET embraces, is cited as the type of retailing likely to find success in the future. by Bill Boettge NSRA President Store Location According to the July issue of Women's Wear Daily (WWD), Main Street, USA is being rediscovered. Faced with dwindling traffic in shopping centers, national chains are moving to downtown sites in search of growth, and they are often turning to small-town America. The number of Americans who shop frequently at major malls dropped from 33 percent in 1990 to 19 percent in 1994. The consumer is becoming more interested in downtown shopping areas with an eclectic array of stores. (Carl Steidtmann of Management Horizons) Shopping center developer Melvin Simon predicts success for malls with an entertainment quality, such as: Interactive retail, where you drive a golf ball before buying it Stores with striking visuals Super stores with powerful assortments Stores that knock you out with service

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